Monday, October 5, 2009

Just follow my nose? Kellogg's promise stinks...

This article leaves much to be desired. Kellogg Company is pledging to lead the way in education and promotion of healthy eating and lifestyle in school children. This, from a group that loads their cereals with high-fructose corn syrup and then pays for a "heart-healthy" stamp of approval to ensure moms buy their brightly coloured box rather than the next one over. It's all rhetoric. I would love to see kids eating healthier, learning about portions, the importance of exercise, and the value of calories, but honestly... who is this helping? Children will eat whatever tastes the best and looks the coolest. No amount of education will change the fact that Froot Loops are way more delicious than Whole-Grain Crispies. These things need to come off the shelves. This campaign is purely for the preservation of Kellogg's public image as a nutrious part of your complete breakfast. I will believe that Kellogg's, PepsiCo, and Campbell's Soup are interested in my health and the health of our children when I see them committing to preservative-free products, locally grown ingredients, and the protection of small farmers.

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